Beauty Salon
Three fatal mistakes Salon Advertising
There is an enormous amount of very, very bad publicity beauty room.
There are many very, beauty salons not very good to attract as many customers as they should because they are not aware of the mistakes that are done.
The truth is that the old adage "Build a better mousetrap and pave a path to your door" is not really true.
You can have the best beauty salon, the best treatments, the best place and still in bankruptcy.
Similarly, there are many salons and spas in "poor" places with few experienced staff looks absolutely beaten to overflowing with customers.
The difference between the two is the effective use of beauty salon advertising.
This does not mean that you have a large beauty salon Size is not an advantage because it is much safer. But the owners want Banquet dramatic increase profits, marketing is the key.
This article is not the place for us to discuss how to create a world-class generated by the system, but I'll tell you three Advertising salon biggest mistakes.
Stop and their results will improve.
Mistake # 1 – without knowing who you want to attract
This is the biggest mistake to do with advertising lounge and the main reason so many poor people to get results from their advertising.
I'll take an example.
Say you decide 1000 to a place in my area travelers in search of new customers.
Besides these two options, so I probably better Reply:
- 1000 flyers delivered to 1,000 households at random in my area.
- 1000 leaflets delivered to households with two occupants of women in rich areas.
There you go … The second option.
Now if we were still out and dropping leaflets at the 1000 inhabitants of our existing customers with two occupants of women in rich areas and told us that their neighbors that you trust for your beauty.
Our answer is of course much higher.
It is really very simple.
Advertisements should focus on people who are predisposed to be interested in what you offer.
Manta, "one size fits all advertising is a great way to lose money.
And do not just apply to airmen ….
Error # 2 – No deal!
This, frankly, it makes me furious.
I mean what the hell do people expect it arrives.
If I see another room ad ad that only a list of treatments and show his name might have to pick phone (if they even left their phone number), give them a call and ask them to empty their day to take bath because you make your ad!
If there is no reason for anyone to read your ad, brochure, letter, postcard, or website is to win the phone and you call or come into your salon / spa to see then guess … Not be!
However, if Give them an attractive, irresistible inviting them to come see you or call you, then guess. Them! Or many more people.
So now, do not pass, always, always, without announcing a direct offer convincing.
Mistake # 3 – There is no deadline.
Whenever I write an ad, sales letter, postcard, website, etc. I am in a quiet place and imagine the prospect or customer you want to drive like a giant, lazy bed bound.
Yes, a giant sofa bound, laziness lazy.
There are, of course, but I do it for a reason.
For pictures of this giant lazy couch bound, laziness, that reminds me I need to create something so obvious that even laziness that sofa is bound Jump the couch jump on the phone and make an immediate appeal to me.
For this it is necessary to provide convincing talk on the last error there must be a creator of emergency. You must be a reason for them to do what we ask them to do now, not later …
What can I use?
Well, a period of time (3 days, 7 days a specific date) or quantity limits are two of the best …
It is thus having.
3 Advertising fatal beauty salon and how to correct errors.
Do these three things and you can stop increasing the return all your advertising.
Dedicated to your success,
Henry Baker.
About the Author
Henry Baker helps salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report “How to Double Your Salon or Spa Profits in 117 Days or Less — Even In Recession” head to http://www.magneticsalons.com/blog.
End / Barber, New West to provide clients deluxe (WHAS11) – A company of luxury are from the west end supported a household name. Charlie Johnson, who owns a local company, is opening a new salon and hairdresser. The company is called Genesis Maple Street, and 11,000 square feet. Genesis will have large screen TVs and give consumers some pampering. Johnson trucking company …
Nu Essence Beauty Salon: Micro Dermabrasion
|
|
Classic Black Apron – Hair Stylist Tools Rhinestone Two Pocket Poly Cotton Blend Apron $18.99 This well constructed durable and functional apron will add a touch of flair on the stylist as the curling and cutting goes on. Heavy weight poly 65%, cotton 35% blend will wear sharply as you work. Many themes are available. One size fits most. Excellent in the kitchen too!… |
|
|
5′ x 3′ 5/8 Thick Barber Salon Anti Fatigue Floor Mat $47.95 … |
|
|
Andre Zephyr #916 Apron, Black $9.25 The Andre Salon Stylist Apron #916 is constructed of a Teflon treated material that resists water, stains and wrinkles…. |
|
|
Sound In Motion $19.45 … |
|
|
Hilary Duff – All-Access Pass $1.59 … |
|
|
Stephen Hough’s New Piano Album $13.55 … |
|
|
Three Stooges: Cookoo Cavaliers also includes Booby Dupes and Busy Buddies [VHS] $4.89 “Cookoo Cavaliers” (1940) and “Booby Dupes” (1943) are respectively the 51st and 84th entries in the Columbia series of Three Stooges shorts. While most of the shorts on these releases are in no particular order, both of these episodes start with the boys in the fish business. In the first, their 30-day-old catches and lack of customers force them to purchase what they think is a saloon down in Cu… |
|
|
Beverly Hills Teens, the Make Over, a Beauty Adventure in a Fantasy Salon! ANIMATED The Homecoming Queen title is up for grabs, and Larke and Bianca are both determined to get it! Wanting to look their very best for the beauty competition, both girls head to a fantasy salon for a make over. Larke hardly gets started when everything goes wrong. Thanks to the mischienous Bianca, Larke ends up with green hair and a mini-skirt instead of a gown! With no time to undo the damage, Larke… |
|
|
Salon Looks [VHS] $29.95 … |
|
|
SE 7.5 Barber Scissors $1.85 7 1/2 ice tempered shears for hair stylists & barbers. This is a new pair fo shears. Great for hair stylists and barbers. These are made of ice tempered stainless steel. Ice tempered steel holds an edge longer than regular stainless steel. Has a thumb rest for your convenience. They measure approximately 7 1/2 in. (189mm) long…. |
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.