Redken Fresh

Redken Fresh

The competition continues successful entrepreneurs Sharp

Every sports fan knows the story of a team of competitive sports peaking at the right time on the way to win a championship. The Pittsburgh Steelers won the Super Bowl in 2006, although it was only the second best record in their division. They also had to overcome the major obstacle to play three playoff games on the road in front of hostile crowds. Join the tournament, the Steelers were the favorites to win a championship. But done.

The level of competition they face has the best Steelers.

In any field of competition is necessary to improve the vitality participants. A capitalist economy is growing about the ability of individuals, businesses and organizations of competition, win a little, some not, all of which contribute to new flows of innovation is the cornerstone of a dynamic society.

Employers are the main drivers of new ideas and creativity, especially in the States United States. That competition is so brutal, aggressive and dominant for new opportunities is a great advantage for employers maintaining nervous, and avant-garde motivated. inventors expect that competitors will do its utmost to avoid the novel features included in your product. This anticipation motivates them to create value-added features that meet more competition and provide consumers with new and innovative public services.

Why the private sector more efficient than public agencies. The elementary response: competition! It is inefficient Post Office. There are many competitors in the mail and parcel service (Fedex, DHL, UPS, etc.) Post is subsidized: the companies private must fight for market share, efficiency and profit. They can go bankrupt, the post office never will.

Each company airline (Alitalia, Air France, Varig, etc.) is bankrupt. At the same time, new private airlines (Easy Jet, Ryan Air, etc.) come and market prosperous. The competition creates business opportunities and to punish the static models.

Computer Associates Wang, Digital Equipment, Gateway and numerous other companies were ahead of Dell Computer in assembling and marketing of personal computers. Dell has managed dramatically while that almost all of the great pioneers are either on business, significantly reduced or merged. Dell entered this product brutally competitive with a new business model (production and personalization of direct marketing). This model has proven to be extremely detrimental profitable and popular with consumers. Dell continues to evolve and new technologies to reinvent itself constantly and forever remain competitive.

35 years ago was the dominant brand of cosmetics Revlon in the world. Last Central Luxury Revlon, Revlon has dominated the middle market and realistic was a power in beauty salons. Revlon founder Charles Revson, was an innovator and a visionary. He has famously said: "I do not sell lipstick, is sold hope "! Unfortunately, after his death, for 25 years, the company was managed by a series of accounting Financial. Innovation is minimized. Risk was released. Revlon has not been very successful products like perfume Charlie, more than 25 years. Today Revlon is a shell of my former glory. Last not even exist. competitors innovative approaches such as Estee Lauder, L'Oreal, Redken and Paul Mitchell, Mac, Bobbie Brown and many others have jumped and picked up Revlon is almost a corpse. Trade competition forced to innovate and evolve, or die: the testimony of Revlon.

Many entrepreneurs are afraid of competition for understandable reasons. Many have weak protection of property intellectual. They fear a bigger head, attacking mature business with a version of their product. The constant fear of being overwhelmed by a rival with a higher depth of resources is enormous. However, the lesson of the competition is simple: will always be there and do face with courage and creativity.

Paste a head in the sand is not a realistic response to competitive threats. They are real and pervasive. The "survival of the fittest" does not apply the natural world, but is also applicable to the business world. To be one of the strongest, the employer must continue to innovate and think outside the box. As Satchel Paige said: "Do not look back, someone might be gaining on you." I like that are never greatest, but the last.

The successful entrepreneur is always looking for ways to improve their model Business, add features, performance and anticipate in advance the strategy of competitors could use to overcome their market advantage. The ability to survive and prosper the employer must be flexible, fast and opportunistic, all qualities that tend scarce larger rivals. Enjoy your entrepreneurial instincts. entities usually big decisions by committee and consensus. The speed and agility are its natural advantages.

Economic competition keeps the blood flowing free and pure. When a successful entrepreneur is easy to identify the elements responsible for this success. It is also important that each defect to become an educational opportunity. It is normal to make mistakes: once! Learn from mistakes and not repeat them.

Competition ensures that our modern world is constantly in motion, strengthening them and providing poor editing, to reward and encourage. The benefits of a competitive economy is a reflection of the vitality and prosperity of the population. Compare this countries with state-controlled central planning in which eliminates all the creativity and breakthrough innovation provided by employers. No competition creates a disincentive to growth, opportunity and economic life so essential to the satisfaction of the man in good health.

About the Author

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

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